These small devices promise big results—tracking your steps, monitoring your heart rate, logging your sleep, and giving you insights that can support your fitness, nutrition, and lifestyle goals.
But regardless of which device you use—or if you’re considering investing in one—you’ve probably wondered: Are these things actually accurate?
As the consumer, what do you need to know about the information these devices provide that you are so reliant on? And how do you make these tools work for you—rather than letting them run the show?In this blog, you’ll learn:
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What fitness trackers measure
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Which metrics you can trust (and which to take with a grain of salt)
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How to best use your tracker to build healthier habits and maximzie results!
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WHAT DO FITNESS DEVICES MEASURE?
Fitness devices monitor a wide range of metrics that you can use to assess and understand how your own personal habits that impact your overall health and fitness.
Most devices nowadays measure and provide you with data on the following metrics:
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Heart Rate: Scans your pulse all day and during exercise.
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Step Count: Estimates your daily steps using accelerometers and gyroscopes
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Sleep Patterns: Tracks your sleep stages using motion sensors and heart rate variability
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Sleep Cycles: Tracks sleep cycle, your general bedtime, when you hit REM (deep) sleep and your resting heart rate.
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Activity Type: Categorizes movement into activities such as walking, running, cycling, or high-intensity workouts.
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Calories Burned: Estimates calories burned throughout your day and / or workout.
Not all fitness devices are created equal, as each brand has its strength. When using or purhcasing, you want consider how you will be using the data and which metric(s) are most important to you:
- Apple Watch – offers seamless integration with iPhones and various health-tracking apps, making it great for both casual and serious users.
- Fitbit – provides user-friendly tracking with a focus on health insights and goal setting.
- Oura Ring – worn on the finger, more subtle in design and shines when it comes to sleep and recovery metrics.
If you’re looking to build healthier habits, all of these can help—but it’s important to understand what you’re actually looking at.
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WHAT FITNESS TRACKERS GET RIGHT!
You can feel confident relying on your device for a few key metrics like heart rate and step count, as most top-tier devices (Apple Watch, Fitbit, and Oura Ring) perform around 90–95% accuracy.
Heart Rate: Most devices are accurate when tracking heart rate during rest or low-intensity activity like walking or jogging, and high-intensity activity such as running a 10k. Step Count: Fitness trackers do a good job of step counting for average walking, but can be less accurate for non-walking movements like pushing a stroller or carrying groceries.When looking to improve your health, fitness trackers can be a powerful tool for building awareness and creating healthier habits! Access to real-time feedback helps you spot patterns, stay consistent, and make smarter decisions around your habits and health.
For example, if you’re always dragging on Monday mornings, your device might show a trend of late bedtimes on Sunday nights. If you spend most of your day sitting at a desk, some devices remind you to stand up and move when inactive for too long—a loving nudge to get steps!
Think of your body like a battery that’s meant to be used during the day and recharged at night. The more you move and the more energy you burn, the more your body needs deep, restorative sleep to recover! On days when you don’t exercise or move much, your body may not feel tired enough to fall asleep easily. Less movement = less need to recharge = lower quality sleep.
Bottom line?
Fitness trackers can help you make small, meaningful changes and build better habits to improve your health and maximize results—especially when you start connecting the dots between how you move, sleep and feel!
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WHAT FITNESS TRACKERS GET WRONG
While it’s tempting to obsess over the “calories burned” number after a workout, this is where your fitness device can do you wrong. Estimates can be way off—by as much as 60% depending on the brand – when calculating calories burned!
Your Apple Watch might estimate you burned 800 calories from a workout while a device like Fitbit estimates 300 for the exact same workout! That’s a very BIG discrepancy, especially if you use total calories burned data to track calories in and out for weight or fat loss goals. Over time, this could delay, stall and totally hinder the results you want – here’s how: Let’s say your fitness tracker shows you burn 2,153 calories per day so you plan to eat 1,750 calories per day so that you are in a calorie deficit to lose weight. However, after months of tracking calories, you haven’t lost any weight- you’ve acutally gained – what’s up with that!? A hidden issue might be an inflated number. If there is a 40% discrepancy in calories burned, then you are over eating 450 calories each day! That calorie deficit you wanted is acutally a carlorie surplus which leads to weight gain. Why is there such a huge discrepency among devices? Let’s take a closer look at why total calories burned varies among devices and is not accurate data:- Different algorithms: Each company uses its own proprietary algorithm based on your biometric data and heart rate to estimate calorie burn.
- Activity classification errors: If a device misidentifies your activity (for example, calling weightlifting “walking”), it might apply the wrong metabolic equivalent to calculate your burn.
- Body variability: Everyone’s metabolism is different. Calorie burn can be affected by muscle mass, fitness level, stress, sleep, hormones, and more—most of which trackers do NOT fully account for.
Your tracker isn’t measuring calories—it’s estimating them based on limited data.
Does this mean you should disregard and ignore calories burned? Not exactly. You can still use this number—but don’t trust it as exact.
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GET THE MOST OUT OF YOUR DEVICE:
Now that you understand more about your tracker’s data and accuracy, here’s how to use your device like a pro to maximize your health and results:
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Focus on Consistency: Daily step goals, regular workouts and better sleep routines pay off—regardless of the exact numbers.
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Track Trends, Not Absolutess. Are you getting more steps or sleeping longer? Look for patterns over time, not just data from one or a few days.
- Pick the right tool for your goals: Oura Ring for recovery and sleep, Apple Watch for workout performance and syncing with other health apps, and Fitbit for general lifestyle tracking.
- Track Calories More Accurately: If your goal is weight loss or fat loss, muscle gain, or just better nutrition habits, apps like MyFitnessPal or Cronometer are a much more accurate tool for understanding how much you’re eating / total calories consumed. These apps make it easy to align your caloric intake with your body’s needs and your personal goals!
If you enjoy data from your device, just be sure to use this alongside real-world tools like food journaling, strength training, and working with a coach who understands your personal goals and needs better than that device!